ax777 Privacy Policy — How We Handle Your Data

For the purposes of this Privacy Policy, the data controller responsible for your personal information is ax777, the operator of the online gaming platform accessible at https://ax777.ws ("the Platform"). ax777 is operated under an internationally recognised gaming licence and maintains data protection practices in accordance with the requirements of that licence.

This Privacy Policy applies to all individuals who:

• Register or hold an ax777 account;
• Browse or interact with the ax777 website without registering;
• Contact ax777 customer support through any channel;
• Subscribe to ax777 marketing communications;
• Participate in any ax777 promotion, competition, or survey.

If you have any questions, requests, or concerns regarding the way ax777 handles your personal data, please contact our Data Protection team via our 24/7 live chat support or by emailing [email protected]. We aim to respond to all data-related enquiries within five (5) business days.

ax777 collects personal data that is necessary for the lawful operation of a licensed online gaming platform. The categories of personal data we may collect are set out in the table below:

Special Category Data. ax777 does not intentionally collect special category data (such as health information, religious beliefs, or political opinions). If you voluntarily disclose such information during a support interaction, it will be used only to address your immediate request and will not be retained beyond that purpose.

ax777 collects personal data through the following channels:

3.1 Direct Interactions. You provide personal data directly when you register an ax777 account, complete KYC verification, make a deposit or withdrawal request, contact customer support via live chat or email, complete a responsible gaming self-assessment, or respond to a survey or promotion.

3.2 Automated Technologies. When you browse or interact with the ax777 Platform, we automatically collect certain technical and usage data. This is collected via cookies, web beacons, server logs, and similar tracking technologies. Please refer to Section 10 of this Policy for full details of our cookies practices.

3.3 Third-Party Sources. ax777 may receive personal data about you from the following third-party sources:

• Payment providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and card processors may share transaction reference data with ax777 for the purpose of verifying deposits and processing withdrawals;
• Identity verification services: Third-party KYC providers used to verify CNIC documents and confirm identity;
• Fraud prevention agencies: Databases maintained by fraud prevention and anti-money laundering service providers;
• Analytics providers: Aggregated, anonymised data from analytics services used to understand Platform usage patterns.

3.4 Publicly Available Sources. In specific circumstances related to fraud investigation or regulatory compliance, ax777 may reference publicly available information to verify or supplement data already held.

ax777 uses your personal data for the following specific purposes:

4.1 Account Administration. To create, manage, and maintain your ax777 account, including processing your registration, verifying your identity, and managing your account preferences and settings.

4.2 Payment Processing. To process deposits and withdrawal requests in PKR via your chosen payment method (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, debit or credit card), and to maintain an accurate record of all financial transactions associated with your account.

4.3 Regulatory Compliance. To fulfil ax777's obligations under its gaming licence, including age verification, KYC checks, anti-money laundering (AML) screening, responsible gaming monitoring, and reporting obligations to our licensing authority.

4.4 Fraud Prevention and Security. To detect, investigate, and prevent fraudulent activity, multiple account registrations, bonus abuse, unauthorised access attempts, and any other activity that poses a security or integrity risk to the Platform or to other players.

4.5 Customer Support. To respond to your enquiries, resolve disputes, process complaints, and provide technical assistance through our 24/7 live chat and email support channels.

4.6 Responsible Gaming. To monitor gameplay patterns that may indicate problem gambling behaviour, to administer responsible gaming tools such as deposit limits and self-exclusion requests, and to send welfare check communications where our systems flag a concern.

4.7 Marketing Communications. Where you have given your explicit consent, to send you promotional offers, bonus notifications, PSL season specials, Eid promotions, and other marketing communications relevant to your interests. You may withdraw your marketing consent at any time via your account settings or by contacting support.

4.8 Platform Improvement. To analyse usage data in aggregate form to improve the ax777 Platform, enhance game performance, optimise the user interface, and develop new features for Pakistani players.

ax777 processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform our obligations under the Terms & Conditions you accepted when registering your ax777 account — including account management, payment processing, and customer support;
• Legal obligation: Processing required to comply with ax777's obligations under its gaming licence, including KYC, AML, age verification, and regulatory reporting;
• Legitimate interests: Processing carried out to protect the security and integrity of the Platform, prevent fraud, improve our services, and operate our business responsibly — where these interests are not overridden by your privacy rights;
• Consent: Processing for marketing communications and non-essential cookies, where you have given clear, informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6.1 ax777 does not sell your personal data. We do not sell, rent, trade, or otherwise commercially provide your personal data to third parties for their own marketing or commercial purposes.

6.2 Service Providers. ax777 may share your personal data with carefully selected third-party service providers who assist us in operating the Platform. These include:

• Payment processing partners (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, card processors);
• Identity verification and KYC service providers;
• Fraud detection and anti-money laundering screening services;
• Cloud hosting and infrastructure providers;
• Customer support platform providers;
• Analytics and Platform performance monitoring services.

All third-party service providers are contractually required to process your personal data only on ax777's instructions, to maintain appropriate security standards, and not to use your data for any purpose beyond the service they provide to ax777.

6.3 Regulatory and Legal Disclosures. ax777 may disclose your personal data to our licensing authority, law enforcement agencies, financial intelligence units, or other regulatory bodies where required to do so by law, court order, or regulatory direction. Such disclosures are made only to the extent required and with appropriate safeguards wherever possible.

6.4 Business Transfers. In the event of a merger, acquisition, or sale of all or part of ax777's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any change to the Privacy Policy that results from it.

7.1 Active Accounts. For as long as your ax777 account remains active, we retain all personal data associated with your account as needed to provide the Platform service, fulfil our legal obligations, and resolve any disputes that may arise.

7.2 Closed Accounts. Following the closure of your ax777 account — whether voluntary or by ax777 — we are required to retain certain categories of your personal data for a minimum period as mandated by our licensing authority. This retention period is typically five (5) years from the date of account closure, covering financial transaction records, KYC documentation, and account activity logs. This retention is necessary for AML compliance, regulatory audit, and dispute resolution purposes.

7.3 Marketing Data. Where you have opted in to marketing communications, we retain your marketing preferences until you withdraw consent or for a maximum of two (2) years following your last Platform login, whichever comes first.

7.4 Support Records. Customer support interactions (chat transcripts and emails) are retained for a period of two (2) years to support quality assurance and dispute resolution processes.

7.5 Deletion. Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

ax777 takes the security of your personal data seriously. We have implemented the following technical and organisational measures to protect your information against unauthorised access, loss, alteration, or disclosure:

• 256-bit SSL encryption on all data transmissions between your device and the ax777 Platform;
• Encrypted data storage for sensitive personal data including CNIC details and financial information;
• Access controls ensuring that personal data is accessible only to ax777 personnel who require it to perform their specific function;
• Multi-factor authentication for internal systems that hold personal data;
• Regular security audits and penetration testing of the ax777 Platform infrastructure;
• Staff training on data protection obligations and security best practices;
• Incident response procedures to identify, contain, and report data security incidents in accordance with our licensing obligations.

While ax777 takes every reasonable step to protect your data, no internet-based platform can guarantee absolute security against all possible threats. You are responsible for maintaining the security of your own ax777 account credentials. If you suspect that your account has been compromised, please contact our support team immediately via live chat.

As a user of the ax777 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team via live chat or at [email protected], stating "Data Privacy Request" in your message:

9.1 Right of Access. You have the right to request a copy of the personal data that ax777 holds about you. We will provide this information within thirty (30) days of receiving a verified request.

9.2 Right to Rectification. If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. For account details such as your mobile number or email address, you may update these directly within your ax777 account settings.

9.3 Right to Erasure. In certain circumstances, you may request that ax777 delete your personal data. This right is subject to our legal obligations — where we are required to retain data for regulatory or compliance purposes (such as KYC and AML records), we cannot fulfil a deletion request for that specific data until the mandatory retention period has expired.

9.4 Right to Restrict Processing. You may request that ax777 restrict the processing of your personal data in specific circumstances, for example while a complaint or accuracy dispute is being investigated.

9.5 Right to Data Portability. You may request that ax777 provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another controller.

9.6 Right to Object. You have the right to object to ax777 processing your personal data on the basis of legitimate interests, and you have the absolute right to object at any time to processing for direct marketing purposes.

9.7 Right to Withdraw Consent. Where ax777 processes your data based on your consent (e.g. marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

ax777 uses cookies and similar tracking technologies to improve your experience on the Platform, ensure security, and understand how the site is used. The following categories of cookies are used:

You can manage your cookie preferences at any time through your browser settings. Disabling strictly necessary cookies may affect the functionality of the Platform. Disabling analytics or marketing cookies will not affect your ability to play games or make transactions on ax777.

Most modern browsers (including Chrome, Firefox, and Safari on Pakistani mobile devices) allow you to view, manage, and delete cookies through the browser's settings or privacy menu.

11.1 Right to Update. ax777 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform features. The "Last Updated" date at the top of this page will be revised with each update.

11.2 Material Changes. Where a change to this Privacy Policy is material — meaning it significantly affects how we collect, use, or share your personal data — ax777 will notify registered players via email or a prominent notice on the Platform at least seven (7) days before the change takes effect.

11.3 Continued Use. Your continued use of the ax777 Platform following the effective date of any Privacy Policy update constitutes your acknowledgement of the revised Policy. If you do not accept any amendment, you must discontinue use of the Platform and contact support to request account closure.

11.4 Questions. If you have any questions, concerns, or complaints about this Privacy Policy or about the way ax777 handles your personal data, please contact us via live chat (available 24/7) or at [email protected]. We take all privacy concerns seriously and will respond promptly and respectfully.